Forget everything you know about Millennials. The fact is, clubs that operate with the stereotype of millennials and Gen Z in mind are missing out on an opportunity to attract a valuable demographic.
This episode is a conversation with Matt Weinberger of NextGenGolf about the recent Millennial Golf Industry Survey (conducted by GGA Partners). We talk about who Millennials are, why they are an important group, what important considerations they make before joining a club, and how clubs can maximize their opportunities to attract this demographic.
You can download a printable version of the Millennial Golf Industry Survey here.
Forget everything you know about Millennials. The fact is, clubs that operate with the stereotype of millennials and Gen Z in mind are missing out on an opportunity to attract a valuable demographic.
This episode is a conversation with Matt Weinberger of NextGenGolf about the recent Millennial Golf Industry Survey (conducted by GGA Partners). We talk about who Millennials are, why they are an important group, what important considerations they make before joining a club, and how clubs can maximize their opportunities to attract this demographic.
You can download a printable version of the Millennial Golf Industry Survey here.